Does email & text message marketing still work?
To be honest, the world in 2023 is shaping up to be a complex place. With the possibility of a worldwide recession looming, brands around the world are bracing themselves for a year of uncertainty and, in some cases, scrappiness in their marketing efforts. Email marketing and text message marketing are two effective techniques for helping business owners reach out to and engage their customers. Both types of marketing enable firms to send focused, individualized communications to their target audiences, which can aid in increasing brand awareness, driving sales, and building customer loyalty.
Email marketing is a low-cost approach for firms to reach a big number of people. Businesses can use email marketing to produce and distribute emails to their entire email list or select subsets of their list. This enables businesses to focus their message to those most likely to be interested in their products or services. Email marketing also enables businesses to track the success of their efforts, allowing them to discover which messages are resonating with their target demographic and alter their strategy as needed.
When the economy is in a slump, businesses turn to their marketing budget to see where they can cut expenditures to fulfill ROI targets. Should they, though? Several studies have revealed that companies who maintain a healthy and consistent investment in marketing during a recession are more likely to outperform their competitors. Analyzing channel performance during economic downturns, on the other hand, is a natural and recommended procedure. Knowing which channels work best for your brand is critical to ensure that your marketing funds are spent wisely.
Text message marketing, often known as SMS marketing, is a quick and efficient method of reaching out to customers. Text messages have an open rate of 98%, which is significantly higher than email open rates. This means that when a company sends a text message, the customer is more likely to notice and interact with the message. Text messages are also an excellent method of communicating time-sensitive information, such as special promotions or limited-time deals.
Email and text message marketing are both permission-based, which means that companies can only send messages to people who have opted in to receive them. This ensures that the messages are delivered to an engaged audience, which increases the campaign's chances of success.
Email marketing necessitates the use of a CRM, or Customer Relationship Management software, which can be coupled with the company's website and social media outlets. Businesses can use this to collect email addresses from customers as well as segment their email list for focused marketing.
Text message marketing, on the other hand, necessitates the use of a short code and a keyword that clients can text to opt-in to receive messages from the company. The short code is a five or six-digit number used to transmit and receive text messages, while the keyword is a word or phrase that clients type to opt in. Once a customer has opted in, the company can text that customer at any time.
Overall, email marketing and text message marketing are both beneficial to organizations. Email marketing enables businesses to reach a huge audience with focused, individualized messages, whereas text message marketing enables firms to contact clients quickly and efficiently with time-sensitive information. Businesses may establish a well-rounded marketing strategy that will help them reach and engage with their customers in a variety of ways by utilizing both email marketing and text message marketing.
